The way we embroider has changed dramatically. Years ago, if you wanted to purchase a design, you would have to travel to a store and pick from what they had or order it from a catalog. To fulfill orders, we had to ship a CD across the country. That’s just how it worked. That meant your inspiration would have to wait two weeks before starting your project.
For the last 19 years, we have released new products on the 1st of each month through the All Access book or retail partners. Since new releases were all very involved and delivered in printed form, we would plan most collections one year out. This meant they had to be finished three months in advance. To me, this was the same as waiting for something in the mail. When I create something new, I want to share it immediately! The Anita 365 Club will allow me to do this.
Instead of monthly releases, our new designs will come in drops. New designs will be added to the 365 Club and other parts of the website every few days. Once you’re a member, designs will be immediately added to your “Member Library” to download whenever you choose. I am also creating exclusive designs for club members that will only be available during that month and not available for sale. Those will disappear from the website the following month but remain available exclusively in your account forever!
Anita Goodesign, Inc.
Every few days throughout the month, we will drop a new design or grouping of designs. They could be an individual design or a small grouping of designs. Each design drop will be valued between $5.00 and $30.00 each. You can expect around 15 drops each month.
The exclusive designs will be the most exciting drops of the month! These are designs that ONLY Anita 365 Club Members will receive. They will not be available for retail sale and they will disappear forever at the end of that month. This means, if a new 365 Club exclusive Christmas design is released during December, it will be in your Member Library but not available for sale later.
Once you join the Anita 365 Club, your membership will start immediately. Since the club is no longer monthly-based, designs are uploaded and available as soon as we finish a collection or a drop. For example, if you join on January 15th, you will have access to all of the designs released in January through the following December. The designs will all be uploaded to your online member library along with the accompanying PDF file containing instructions. Your membership starts immediately and also includes a discount on a variety of other products.
Exclusive monthly newsletters and surveys to allow members an opportunity to weigh in on design ideas and help choose new releases.
Member contests and giveaways.
WHAT ELSE COMES OUT MONTHLY?
We will still release projects, embroidery and quilting collections, and large releases each month.
Four times a year, we will release new Signature Series books. All of these designs and products will be available with your member discount.
As Anita Goodesign prepares to enter its 20th year, I decided it was time for a reboot in the way designs are created and distributed. For the first few years, AGI would release an average of 4 collections a month. This was before we introduced quilting, projects, and clubs. I spent much of my time on the road teaching classes and digitizing designs from hotel rooms. These were the days when I was the company’s only digitizer, writer, and graphic designer.
Our Diamond Club was released next for $700.oo a year, and members received an entire collection and a mini collection each month. The value was about $1,500 a year and sold for $700.00 a year. Then our Quilting and Platinum clubs were added followed by our VIP club. All of those clubs involved producing CD-ROMs. Later, we released the All Access Club which included all of our releases and a printed book.
The All Access Club has been running for eight years. We produced the issues throughout COVID-19 and never missed a deadline. You may ask why I am changing now. Essentially, because of feedback from customers and past members.
Quite a few of our members have been with Anita for a long time and they have a lot of designs. We currently produce over 10 collections a month, along with other projects. The Anita 365 Club will be focused on fewer designs and releases and making all of those releases amazing! We still plan on coming out with larger collections each month, like special editions and standard releases, and we also plan on releasing a new Signature Series every quarter. The new format will allow my team and I to focus on larger projects and education.
Current All Access members will be sent a separate email about their new membership benefits and information. Please read it in detail. All current members are going to receive an amazing offer!
The All Access Club will be discontinued on December 31st, 2022. Back Issues of All Access will still be available on the website. The Anita 365 Club will start on January 1st, 2023.
Yes, depending on the release. If the release requires a tutorial or specific instructions, they will be included as usual. If the design doesn’t require detailed instructions, it will just contain the color sequence and design information.
Anita Goodesign is as strong as ever and made up of an amazing team to support our members during this transition. If you have questions, you can always reach out to our Customer Experience team at: email@example.com