Shop all of our new releases here!
We put all of our new releases and charms in one place so they are even easier for you to find!
The big warehouse clear-out
Huge Savings on Books. Binders and More! Get them before they are gone! Discount Card holders save even more
Type: Signature Series
Signature Series V: Thread Découpage
Type: Signature Series
Signature Series Volume III: Flower Garden
Type: Signature Series
Signature Series Volume II: Butterflies
Type: Signature Series
Signature Series IV: Fantasy Tree
Type: Education
Anita's University 301: Next Level Embroidery
Type: 123 Collection
Zipper Bags 1, 2, 3
Type: Education
Anita's University 102: Embroidery Made Easy II
Type: Education
The Greatest Hits Christmas Edition
Coastal Charms are now available
Dive into Summer Bliss: The Coastal Charm Collection
Sun-kissed skin, a cold drink in hand, and the sound of waves—summer is almost here! Get your accessories vacation-ready with our Coastal Charms Add-On Collection. These aren't just charms; they are tiny slices of paradise designed to bring a pop of poolside joy to your favorite bag.
Why You’ll Love the Coastal Collection:
14 Deluxe Designs: From whimsical flamingo and unicorn pool floats to tiny margaritas and beach-ready flip-flops, there’s a design for every summer mood.
Double the Magic: Each piece features our signature double-sided technique, ensuring your charm look stunning from every single angle as it catches the summer breeze.
The Perfect Gift: Whether you're building a personal "summer stack" or gifting a piece of sunshine to a loved one, these charms are the ultimate seasonal staple.
Beach Retreat
Releasing the Coastal Charms collection has officially put me in the summer spirit! To celebrate, I decided to dive deep into the Anita Archives—sorting through more than 3,000 collections—to find a special "thank you" for our Discount Card holders.
I stumbled upon Beach Retreat, a true legacy set. It was one of the first ten collections Anita Goodesign ever created! Designed and embroidered back in 2004, I’m pretty sure this was originally released on floppy disk.
We’ve pulled it straight from the vault just for you. Please enjoy this vintage favorite as a free gift, from the Archives to your machine!
use discount code COASTAL when you check out for your free design!
*the free download is for discount card holders only
Visit Wild Thread Studio
"Visit our sister site, Wild Threads, to see our finished embroidered charms in action. These are the exact designs you can create yourself! I’m sharing this to show you the high-end, professional results possible with your embroidery machine. Most of the charms featured there are available as designs on our Charmed page—if you don’t see one yet, it’s likely a future release."
